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“So it turns out that in all the research that they conducted for New Coke, all 200,000 people that they did the taste test with, they never asked them how they would feel if this new beverage replaced The old Coca-Cola. And Gosweta's response to this in later years is you can't ask a question like that because people don't know. Like, you can't get real data on emotional questions like that. You can only actually test, do you like this taste better or not? And so, like, sure, you can run that experiment, but ultimately, how much faith are you going to put in the data? They would have learned something if they'd asked that question. Yeah. So the company immediately starts getting thousands of letters and phone calls every single day. One of my favorites is a letter that reads, "My dearest Coke, you have betrayed me. We went out just last week as we had so often, and when we kissed, I knew our love affair was over. I remember walks across campus with you discussing life and love and all that matters. I remember the southern summer nights we shared with breezes leaving beads of water hanging delicately from your body." "But last week, I tasted betrayal on your lips. You had the smooth, seductive, sweet taste of a lie. You have become corrupted by money, denying your ideals." Oh man. Or this story: In Marietta, Georgia, a woman assaulted a Coke delivery man with her umbrella as he tried to stock a supermarket shelf with new Coke. "You bastard!" she screamed. "You ruined it! It tastes like shit!" [LAUGHTER] [Speaker:LULU] And I think they just didn't realize that what they were taking away was people's childhood. [Speaker:LATIF] Yes. They were taking away America!”